Our Work.

The Problem

The store had healthy, well-targeted traffic but an underperforming conversion rate. Friction was showing up across several points in the journey at once — unclear navigation, product pages that didn't answer the questions a first-time buyer would have, and a mobile experience that made completing a purchase harder than it needed to be.

Our Strategy

We started with a full funnel analysis — where visitors were dropping off, and at which specific stage — combined with session recordings to see the friction firsthand rather than guess at it. From there, we prioritized fixes by expected impact rather than tackling every idea at once.

Execution

• Rebuilt the product page hierarchy so the add-to-cart decision was clearer and faster to reach
• Streamlined checkout, reducing unnecessary fields and clarifying shipping costs earlier in the journey
• Improved mobile tap targets and page speed on the most-visited templates
• Restructured navigation to guide first-time visitors toward relevant collections faster

Results

Screenshots shared directly by the client, used with permission.